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Can’t Pay For Media? Earn It.

Paid Media is generally defined as, “External marketing efforts that involve a paid placement, such as PPC advertising, branded content, and display ads.   Paid media is an essential component of revenue growth and brand awareness for online businesses” (source: bigcommerce.com). For example, when you search on Google for “Restaurants Near Me” or “Computers”, the...
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Part 2: Back To The Future

Earlier this month in this space, we discussed the importance of developing a good Financial Projection for your small business.  You start by defining (as best you can) your long-term idea of where the business is headed.  If armed with a solid vision of your “finish line”, your trusted advisor can help you create (or...
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Part 1: Back To The Future

As a Business Owner, how do you make day-to-day decisions? Do you base your decisions on … Financials? Feelings? Staff Members? Cash? Nothing? At the end of this blog you will understand why I ask this question. So let’s get talking … A financial planner is well-schooled at helping their clients think “backward” starting from...
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